Why Nepal’s Educational Institutions are Failing at Digital Marketing.

Introduction: In Nepal, many schools, colleges, and training centers still treat digital marketing as a “side job” rather than a serious growth tool. The most common approach?

This “boost and hope” strategy might get likes, but it doesn’t bring targeted leads or real admissions.

Empowering Nepal's Visionaries with digital solutions

In many institutions, marketing is handled by principals, vice principals, CEO, MD, Managers or coordinators — people with excellent academic and administrative skills, but little to no training in digital marketing, consumer psychology, or data tracking.

Let’s break it down: They post a few pictures, boost the post for a few days, and expect hundreds of students to enroll. There is no audience detailed targeting, no conversion system, no market knowledge and retargeting strategy with competitors and trend analysis. Even if someone is interested, there’s no proper follow-up funnel or CRM to turn that interest into admission.

“Posting without strategy is like fishing without bait — you may sit there all day, but you won’t catch anything worth keeping.”

Prabesh Poudel

Digital marketer and Founder of Restart Growth