5 Ways to Boost your Business Leads with FB and Instagram Ads.

Introduction: In 2025, Facebook and Instagram remain two of the most powerful platforms for business lead generation. Yet, most businesses only scratch the surface of what’s possible. Below are five strategic ways to maximize leads with real-world examples and expert insights.

1. Run Objective-Based Campaigns: Many businesses still use the "Boost Post" button, which isn't designed for lead generation. Instead, use Meta Ads Manager and select the Lead Generation or Conversions objective. This allows proper targeting, tracking, and optimization. Proof: A report by Social Media Examiner (2024) showed that businesses using conversion-optimized ads saw 3.2x more leads than those using boosts.

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2. Use Custom & Lookalike Audiences: Upload customer lists or retarget website visitors using the Meta Pixel. Then create Lookalike Audiences based on that data to find new potential leads.

Let’s break it down: Custom Audiences allow you to retarget warm leads—people who’ve interacted with your page, watched your videos, visited your website, or filled a form before. These users already know your brand, making them far more likely to convert when shown the right ad again. For example, if someone visited your website but didn’t buy anything, you can run an ad saying, "Hey, still thinking about it? Here’s 10% off!" This tactic alone can recover up to 30% of lost leads.

“When you target lookalike audiences, they’re more likely to buy from your page. You can find an audience of people like your current customers to increase sales … about 90% of the time, lookalike audiences will average a higher click‑through rate than other audiences.

Prabesh Poudel

Digital marketer and Founder of Restart Growth